Interested in local restaurant discounts? Join Caring Club.

Presented by Step One Automotive Group
Tuesday, March 5, 2024
Savannah Convention Center | 11:30 a.m. – 1:30 p.m.

SAVANNAH, GA. – United Way of the Coastal Empire is proud to announce that this year’s Women Who Rule event, presented by Step One Automotive Group, will honor community leader and United Way supporter Carol Bell as the 2024 United Way “Woman of the Year.” The annual luncheon, chaired this year by Diana Morrison of Ad Specialty, will be held Tuesday, March 5, from 11:30 a.m. to 1:30 p.m. at the Savannah Convention Center.

Championed by United Way’s WOMEN UNITED®, this popular annual event raises funds for the Women United Transportation Fund, which supports residents across our region who need dependable transportation.

“Each year, an average of 2,000 women and caregivers in Bryan, Chatham, Effingham, and Liberty counties receive support in the form of gas cards, bus passes, and even minor car repairs thanks to this effort,” said Diana Morrison, Women Who Rule Chair. “Over 30 women have volunteered their time and talents for the 2024 Women Who Rule Committee, and I am thankful for every one of them!”

Diana Morrison is a dedicated local business leader who has devoted 36 years to helping businesses create customized promotional products through her firm, Ad Specialty Services. Along with her business responsibilities, Diana is dedicated to community service. She has been involved with United Way for decades, having served on the board of directors for nine years. She was a founding member of the Women United Committee and Women Who Rule event and remains actively engaged today by serving on the organization’s Marketing Committee. Diana is a member of many area organizations and is a proud Rotarian. She is also a graduate of Leadership Savannah and Leadership Southeast Georgia.


Carol Bell, another Savannah trailblazer, will be honored for her long history of dedicated service to United Way as she was the first African American board chair in 1998 and has continued to give, advocate, and volunteer to support the organization ever since. She broke barriers in 1976 as the first African American female manager for the City of Savannah, retiring in 2011 as Central Services Director and transitioning to become a City Councilwoman. Her extensive community involvement spans leadership roles in various organizations, including the Governor’s Children and Youth Coordinating Council, the United Negro College Fund’s telethon, and esteemed groups like Alpha Kappa Alpha Sorority and the Links, Savannah Chapter. The Woman of the Year award is presented by SERVPRO of Savannah.


This year’s event will also feature three outstanding community leaders as panelists. Guests will enjoy a conversation with Chatham Area Transit Authority Chief Executive Officer Faye DiMassimo, State Transportation Board of Georgia Vice Chairman Ann Purcell, and United Way of the Coastal Empire 211 Director Ariane Wallace.

Table sponsorships and seats for the event are currently available for purchase. For more information, visit

Back To Top