The 60-Second Story: Capturing Impact in a Scroll-First World

Date: Tuesday, August 25
Time: 9:00 AM-10:00 AM
Location: JA Colonial Group Discovery Center of Savannah, 11935 Abercorn St, Savannah, Georgia 31419
Facilitator(s): Kewaan Drayton, Founder of Red Eye Film Productions & Director of Operations at Startup Savannah
Audience: Program staff, outreach coordinators, social media managers, and emerging nonprofit professionals

Registration:
Pre-registration required due to space limitations.
United Way Learning Circle Workshop Registration Form

Description:
Nonprofits are doing incredible work every day—but too often, their stories go untold or unnoticed. In today’s fast-paced, scroll-driven world, capturing attention and communicating impact requires clarity, authenticity, and simplicity.

In this interactive workshop, The 60-Second Story: Capturing Impact in a Scroll-First World, participants will learn how to transform real moments from their work into compelling, short-form stories that connect with audiences and inspire action. Through a mix of live demonstration, guided exercises, and group discussion, attendees will walk away with a practical storytelling framework, tools they can use immediately, and a clear path to consistently sharing their impact.

Whether you have a marketing team or not, this session will show you how to start telling better stories—right away.

Learning Objectives:
By the end of this session, participants will be able to: Identify compelling stories within their organization’s day-to-day work that resonate with donors, partners, and the community.

Key Outputs:

• Apply a simple 60-second storytelling framework to structure impactful, engaging content for social media and digital platforms.
• Capture high-quality photo and video content using accessible tools such as smartphones and low-cost equipment.
• Develop a practical, repeatable approach to storytelling that can be implemented immediately without requiring a full marketing team.

About Facilitator(s):
Kewaan Drayton is the founder of Red Eye Film Productions and Director of Operations at Startup Savannah. He works with nonprofits, entrepreneurs, and organizations to create compelling, story-driven content that highlights real impact. Kewaan specializes in helping teams simplify storytelling and produce high-quality content using accessible tools and practical strategies.