Strategic Non-Profit Storytelling – The Power of Community Impact Communication

Date: Thursday, July 23
Time: 9:30 AM-10:30 AM
Location: Richmond Hill Public Library, 9607 Ford Ave, Richmond Hill, GA 31324
Facilitator(s): Christopher McDonald – Regional Area Director – Bryan County – United Way of the Coastal Empire
Audience: Executive leadership, program directors, communications and development staff, board members

Registration:
Pre-registration required due to space limitations.
United Way Learning Circle Workshop Registration Form

Description
Connect and collaborate with other non-profit leaders to learn how impactful storytelling can have a meaningful impact to community engagement, participation, awareness and resource development. During this collaborative discussion, non-profit leaders will share best practices, challenges and strategic/targeting storytelling to achieve organizational objectives. Participants can expect to come out of this highly engaged session with strategic communication objectives, curating impactful targeting stories, exploring the diverse communication methods and tracking measurable impact.

Learning Objectives:
Understand the role of storytelling for engagement, awareness, and resource development

Key Outputs:

• Identify storytelling objectives
• Craft personalized storytelling to objectives
• Measure storytelling impact based on objectives

About Facilitator(s):

Christopher has a diverse background in both the private and public sector where communicating organizational points of distinction have been critical in organizational development. A new resident to the Savannah area, Christopher is a proven non-profit leader ranging from small business advocacy, equitable economic development and supporting social programs and services that have the greatest community impact. As a former business owner and restauranteur, he believes strongly in implementation of business development practices into the non-profit sector.